![]() |
| New Publishing Apps for iPad |
The year 2010 marks a watershed year in the evolution of handheld digital devices and also a particular development which enormously increased the capacity of these devices. The reasons for so include the arrival of the ultra slim Tablet and development of the Apps. The App stands for Application, a shortened computer program designed to do a particular task easily and quickly. The combination of these two developments would like to have lasting effects on many a things. First, the computers, hitherto restricted to board rooms, are now out into the public domain. Now, one can do everything, which he was doing with a computer, even while moving, whether it may be accessing the internet or the internet published content. The app gave a leverage to the limited capacity and processing speed devices, in performing few tasks in an effective way.
The same two developments also brought the traditional publishing under stress. Since, the tablets registered a record sales in no time and already universalized smart mobile phones presented new challenges, as well as opportunities to the publishers. First, ease availability of rich media made over the internet to be accessed whenever wanted by the handheld devices eroded the readership and ad revenue of the publishers. At the same time targeting the same devices, through the same channel internet enormously increased the both too.
The same two developments also brought the traditional publishing under stress. Since, the tablets registered a record sales in no time and already universalized smart mobile phones presented new challenges, as well as opportunities to the publishers. First, ease availability of rich media made over the internet to be accessed whenever wanted by the handheld devices eroded the readership and ad revenue of the publishers. At the same time targeting the same devices, through the same channel internet enormously increased the both too.










