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Thursday, January 16, 2014

Few Digital Publishing Best Practices For 2014

Digital Publishing
Best practices are what guide you through various stages of your digital publishing project. They are followed by the industry in order to generate more revenue and get more readers tactfully. Re-marketing and retention of customers get a smooth going when one follow these best practices. Read and remember them.


Once you are done with your planning and estimation work, start learning what others from your industry is doing. You must remember two things here. One, you must follow and compare your business with those who are leading the industry. Two, don’t be a copycat; just understand their strategies.

Here are few best practices that will help you hit the target-

1. Interactive-
One of the most important things that help you reach targeted audience and keep them engaged is to be interactive. Starting from your magazine or book cover to social sharing button to catalog navigation- everything matters a lot. By consulting a professional, you can publish interactive interface for readers.

2. Be Polite, Not Aggressive-
Marketers become very aggressive thinking their aggression will do something do to their campaigns. On the contrary, it harms them. The right way to take is to show off what your magazines and books offer and what makes them stand out from the competition.

3. Easier Navigation Experience-
For everybody visiting your site, time matters a lot. This is why you have to create a website that helps they get everything handy without wasting much time. The ease you offer the better it would be for you to keep your readers engaged.

4. E-mail Marketing-
In case of digital publishing, email marketing plays a positive catalyst. There are many who think that shooting emails is all about email marketing which is wrong. Crafting email headlines that arouses curiosity among your end readers is the biggest aim it has. Similarly, you have to make sure that you are writing everything in order to get your unique message across.

5. Value-added Service-
What value are you going to offer to your readers by offering then your books and magazines? This can be a crucial matter. However, digital publishing space is a place where people come to get better offers which are not otherwise available. Try defining your value-added services and get started.

The Bottom Line-
Digital publishing is gaining its popularity these days. The most important thing to consider here is to where to start from. And to know that you have to consult an expert and take a trial pack that would help you get started overtime.

Once you start planning for your digital publishing project, take a look at this best practices. Stick to them in order to attain success in digital publishing. It would be better if you consult and expert and do as they say. Taking free trial is one of the easiest ways to go.

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