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Monday, May 26, 2014

iPad Magazine Publishing Brings the Advantage to Reach More and Prosper

iPad Magazine PublishingMagazines and Magazine reading is no more same. Digital Magazines, particularly iPad Magazine Publishing changed it to a great extent. It prospered the publishers and gave an enriched the reading experience to the reader alike.

Magazines have always been a man’s best friends. They are the source to get informed about the changes and the latest developments taking place in different fields like socio, economic, political, fashion, lifestyle, Science and Health etc. There are wide varieties of magazines, which cater all sections of the society. This includes children, youth and elderly alongside entrepreneurs, housewives and employment seekers etc. The most popular among all these are fashion and life style magazines and socio political magazines. Carrying a magazine is a symbol of well read and intellectual symbol also a cool style statement for long. But one recent development has serious impact on all these and changed the way magazines appeared and read all over the globe. That is the emergence of digital magazines.

Digital Magazines are fast spreading all over the world, including in the developed and developing countries alike. They have successfully cut into their printed counterpart’s market space.  Publication houses enthusiastically adopted this new version, as it gave a distinct advantage to them to reach millions and billions of people in an effective way, without the extra investment. These also revived the publication, which was turned out to be a not so attractive business option, as printing costs escalated and profits evaporated over the time. It gave a new lease of life to declining publishing houses as it brought so many new opportunities to generate extra revenue by different means.

One important form of these digital publications is iPad Magazine Publishing. Apple’s iPad is a big success since appeared in the Apple store shelves for the first time in 2010. Its sales increased over the years in an unbelievable numbers. It changed the very notion of reading, particularly reading on the go. It made reading easier than ever and convenient. Without the burden of carrying anything extra, one can get access to magazines of their choice. It perfectly fits into the palm and can be read from even if standing in a crowded public transport facility. All that the publishers need to do is to develop an app, which suits their requirements and get that placed in Apple’s app store. It makes all those with an iPad a potential customer and increases the reaching out capacity leaps and bounds, which otherwise wouldn’t have been a reality. It also gives the advantage of engaging the reader by integrating so many features into it and certainly gives a new experience of reading. Besides, the huge benefit of increased revenue from text and video advertisements.

He is pretty familiar with different aspects of iPad Magazine Publishing, including development of Apps and getting them placed in apple’s store.

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