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Friday, August 8, 2014

The Reasons Behind The iPad Magazines Emergence

iPad MagazinesThere are quite a few factors which influenced the emergence of iPad Magazines. The main reasons for the same  are the sprout of affordable devices like tablets and smart phones and the development of right softwares to publish spectacular magazines for the same.

Magazines are read more on the computers and mobiles these days. The modern day compulsion to spend most of the time with devices and the technological developments, which helped to integrate so many things into these devices are influencing all these developments. Affordable electronic devices and the appropriate softwares to expand the user value of the devices are pushing the trend forward. Like everything else, the publication industry also subjected to a great deal of transformation for all these new developments. Books, Magazines and quite a few other literatures are now easily available over the internet in the digital form. The idea of digital publication, alternately called EPublication and online publication emerged fast and established as the next means of publication in a short period.

The digital publication, particularly, was a blessing in the disguise for the magazines. These had to fight hard to survive from the competition of the easy availability of internet and the multimedia. For some time, Magazines  are on the back foot, couldn’t withstand the onslaught of multimedia in the age of increasing digitalization - where people get access to everything by one or the other type of electronic devices, over the internet. Finally, magazines could see the potential in turning digital and adopted the changes, of course, all these have been profoundly influenced by the emergence of a new device and softwares around the same time.

The announcement of iPad in the early 2010 and the subsequent release is a new watershed in the history of digital publication, particularly the magazines. The sleek handheld device seemed perfect for accessing different kinds of published media like videos and the content. The sleek, hand held devices’ easy to carry and operate even while on the move made it a perfect choice for magazines to be published and accessed. Initially, there were some problems like lack of appropriate software to publish to the stylish gadget, but soon all these could be addressed, with the development flipping book software.

Not so long after that, iPad Magazines have become a big hit. Now, surveys suggest that not being able to publish to Apple’s devices, particularly to iPad, is not only difficult to make profits but also to survive in the publication field. To publish for iPad, an app needs to be developed or get developed and get it placed in iTunes for a percentage commission.  Now, your magazine can be accessed from anywhere, wherever the iPad has its presence. It’s a no mean task to be able to reach out all of those. So it brings the best chances to reach out million more.

Lookout of means to increase the reach of your magazine? Publishing to iPad might be the solution. iPad Magazines are popular and guarantees much better returns. Above all, it gives an edge to your magazine to look appealing and to make reading interactive.

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