3 Tips to Rank Your Ebook on Google that Your Boss Want to Know

Rank Your EBook on Google

Well, having a business is not enough, it should be found on Google. It doesn’t matter how great your product/service is, if it will not get found on Google, it is simply not worth. Nonetheless, getting found down the SERPs (Search Engine Results Pages) is also not a great thing, as in this busy and fast paced world nobody got the time to view Google results for a specific query that comes down (say 5th or 7th page). To the matter of fact, a great deal of people prefer to click on the results that come on the first page of Google especially the first 3 or 4 links. And when eBook pitches in, rules do not change. So if you want to rank your eBook, you simply can’t help but are required to optimize it.

So, now the big question is what are the ways to rank on Google?  One way is you can go for PPC (Pay Per Click) Advertising but it does not benefit in the long haul. The second technique is SEO (Search Engine Optimization), if this technique is done right, you can cherish long term goals in the natural (free) listings of Google. For availing natural listings there are more than 200 factors which influence rankings.

In this article, we will discuss 4 most essential optimization techniques to rank higher on Google.

1) Optimize Your Title Tags and Meta Descriptions

When an end user looks for your products/services on Google. The first thing that he sees while getting a list of results Google throws back at him for his typed query is the Title Tags and meta descriptions. So on that list, which contains your competitors links as well, you have to look great and different so that the user tempted to click on it. It will increase CTRs (Click through rates), however, to be in that list you have to add relevant keywords in your Title tags and meta descriptions. To find the relevant keywords of your industry, you can use tools like Google Adwords (Free) and Word-tracker (Paid).

2) Option of Social Media Sharing

Social media is an indispensable part of search engine optimization and to be a success in SEO, you have to avail social media platforms like Facebook, Twitter, Vine, Instagram, etc. Google counts social media ‘signals’ as a factor to rank web pages, so if your eBook has the option of social media sharing (and users are sharing your eBook on social media sites), you can rank higher.

3) Make it User and Search Engine Friendly

Making your eBook user and search engine friendly do not mean that the content of it should be greatly written, it simply means that navigation, readability, etc. should be user-friendly. It should have the option to zoom in and zoom out as you can’t expect everyone to have a flawless vision. Also, the eBook should be search engine friendly, meaning to say Google spiders should not face any problem to crawl, index and cache it. For that you have to make sure that back end development of the web page should be fine and free from technical issues.